GENERAL ELECTRIC

Role: Design & Art Direction
Agency: Vaynemedia

EmojiScience Campaign

During my time at VaynerMedia, while collaborating with General Electric, I contributed to the successful execution of the "EmojiScience" campaign. Our team developed an engaging microsite, complete with an interactive periodic table of elements. This resource seamlessly integrated with a plethora of content.

We enlisted the renowned Bill Nye as our influencer, leveraging his presence to stream educational videos across our social media channels and YouTube platform. Our team also designed lesson plans, tailor-made to empower educators in delivering science concepts to their students through the creative use of emojis.

In its initial weeks, this campaign played a pivotal role in propelling the brand's social media following, amassing an impressive 16,000 new followers, attesting to its resounding success. Since it’s inception in 2016, EmojiScience has been GE's top-performing social campaign with 1.9 billion earned media impressions.

GE Appliances My American Kitchen

For this campaign, GE Appliances introduced the My American Kitchen campaign. I concepted, directed and styled the food and props for these shoots and did all the post production. There were 10 stories total - you can see the complete series here.

DroneWeek campaign launch gifs

"GE Droneweek" was an initiative hosted by General Electric to showcase their involvement in the drone industry. Events often feature demonstrations, discussions, and presentations about the latest advancements in drone technology and their applications.

Snapchat Geo Filters

These geofilters were the first brand-created filters ever on snapchat. Filters were geo-targeted to major airports and rail-stations in the US for the holidays. Users wrote in where they were traveling on the tickets and shared them through a hashtag, generating UGC for the company.

GE Facebook and Instagram content

During my time working for GE's social media marketing agency I also designed the evergreen content on their Facebook, LinkedIn, Instagram, and Twitter profiles. Below are some examples of the illustrations and animations I made for them.

General Electric