GENERAL ELECTRIC
Role: Design & Art Direction
Agency: Vaynemedia
EmojiScience Campaign
At VaynerMedia, collaborating with General Electric, I played a key role in executing the highly successful “EmojiScience” campaign. Our team designed an interactive microsite featuring a dynamic periodic table, seamlessly integrating diverse content to engage audiences.
We secured Bill Nye as a prominent influencer, amplifying reach through educational videos across social media and YouTube. I also helped develop custom lesson plans that empowered educators to teach science creatively using emojis, adding meaningful value to the campaign.
The campaign delivered strong results early on, driving 16,000 new social followers within weeks. Since its 2016 launch, EmojiScience has become GE’s top-performing social initiative, generating 1.9 billion earned media impressions—demonstrating my ability to lead impactful, innovative campaigns that resonate and grow audiences.
GE Appliances My American Kitchen
For this campaign, GE Appliances introduced the My American Kitchen campaign. I concepted, directed and styled the food and props for these shoots and did all the post production. There were 10 stories total - you can see the complete series here.
DroneWeek campaign
"GE Droneweek" was an initiative hosted by General Electric to showcase their involvement in the drone industry. Events often feature demonstrations, discussions, and presentations about the latest advancements in drone technology and their applications.
Snapchat Geo Filters
These geofilters were the first brand-created filters ever on snapchat. Filters were geo-targeted to major airports and rail-stations in the US for the holidays. Users wrote in where they were traveling on the tickets and shared them through a hashtag, generating UGC for the company.
GE Facebook and Instagram content
During my time working for GE's social media marketing agency I also designed the evergreen content on their Facebook, LinkedIn, Instagram, and Twitter profiles. Below are some examples of the illustrations and animations I made for them.
GE Power & Water
