EVENTS
The WELL Summit
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The WELL Summit was an event that brought together globally renowned experts and industry pioneers to convene and celebrate the power of place. This event was an opportunity to learn from the leaders of the movement, expand professional networks and participate in discussions on key topics and trends that are transforming our world and our well-being.
Client: WELL
Role: Creative Direction, Design & execution
ASID | Design WELL Conference
Client- ASID & The International WELL Building Institute
Role: Design and Creative Direction
NEOCON
Client- Neocon & The International WELL Building Institute
Role: Design and Creative Direction
NeoCon serves as the commercial design industry’s launch pad for innovation—offering ideas and introductions that shape the built environment today and into the future.
I was tasked to create a series of posters for the event that would live in the stairwells of the expo hall and promote and bring visibility to the WELL brand and products. This campaign aims to get people moving and taking the stairs, an idea that’s important to the WELL Building Standard and it’s health-focused mission - My goal was to capture the attention of a captive audience by transforming an otherwise dull staircase into an opportunity for education about the powerful intersection between design and wellness.
GREENBUILD
BOSTON | 2019
Client: International WELL Building Institute
Role: Creative Direction and Design
WELL exhibits and holds events at Greenbuild, the world's largest sustainable green building trade show and conference. In 2017 and 2018 I designed and managed creative execution of our booth and all materials for this event. Below you can see the campaign looks, started as initial digital designs and translated into a built space at the expo. Please view the above video I directed, which shows an overview of what we did at the show in 2017. Social media, email and other marketing efforts were also executed around Greenbuild.
GREENBUILD | CHICAGO & Atlanta
HUMANXNATURE Campaign
WORKPLACE WELLNESS LEADERSHIP SUMMIT
Clients: IWBI and The Garrison Institute
The Garrison Institute and IWBI have a combined mission to advance culture of health, wellness, sustainability and mindfulness.
The Workplace Wellness Leadership Summit was a three day event that brought together world-class leaders of health and well-being across all sectors. I was tasked with creating the branding for this leadership event, below you can see more about WWLS, the brand guidelines, marketing materials and photography.
The logo combines elements of wellness and leadership. The top part resembles an abstract crown, symbolizing the leadership focus of the summit and the exceptional leaders, speakers, and sponsors attending. It can also be interpreted as a mountain, representing progress and elevation above the rest. The word 'Summit' carries a dual meaning: the peak of a mountain and a gathering of leaders, reinforcing the theme.
The deliberate architectural design of this shape mirrors WELL's product and mission. This motif overlays elements from the lotus flower and a mandala, typically associated with wellness, mindfulness, and relaxation.
A bold color palette exudes power and leadership, demanding attention and action while conveying seriousness and credibility. To add a touch of playfulness, a secondary font, reminiscent of polished woodcarved letters, complements IWBI's standard font, creating a campsite-like atmosphere at the Garrison Institute. This vibe aligns with the retreat's activities, including bonfires, communal dining, yoga, and hiking.
Program Booklet
