CROWN ROYAL
Client: Crown Royal / Diageo
Role: Social Content Strategy, Concept Development, Image Mockups, Photoshoot Direction & Styling, Post-Production Editing
Deliverables: Social post concepts, image mockups, photoshoot direction & styling, post-production edits
Objective: Refresh Crown Royal’s social presence with contemporary visuals rooted in the brand’s premium heritage.
For Crown Royal’s 2024 social presence, I helped shape the brand’s visual voice across social channels—blending heritage cues from its legacy whisky with modern, feed-first visuals designed to drive engagement and relevance. Crown Royal is a flagship Canadian whisky within Diageo’s portfolio, recognized for its royal purple identity and broad appeal across both traditional and contemporary audiences. The objective was to create elevated social content that translates Crown Royal’s heritage into contemporary social storytelling, keeping the brand visually compelling in a competitive spirits landscape. The focus was on building scalable content systems rather than isolated posts.
Strategic approach:
Brand-First Direction: Anchored concepts in Crown Royal’s established visual identity, using signature purple and gold cues with premium product positioning.
Feed-Ready Design: Designed scroll-optimized mockups and graphics that balance refinement with social immediacy.
Integrated Production: Led photoshoot direction and styling to ensure photography reinforced material quality and contextual relevance.
Post-Production: Edited and refined assets for clarity, hierarchy, and platform performance
Pinteres
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