SEAGRAM'S 7
Client: Seagram’s 7 (Diageo)
Role: Social Content Strategy, Concept Development, Image Mockups, Photoshoot Direction & Styling, Post-Production Editing
Deliverables: Instagram post concepts, visual style guide, social art direction
Objective: Engage younger consumers with refreshed brand visuals while honoring the heritage of Seagram’s 7.
Seagram’s 7 wanted to engage younger consumers and refresh its social identity while staying true to its heritage as a timeless, approachable whiskey brand. The objective was to create Instagram content that feels modern, nostalgic, and shareable without losing the brand’s legacy voice. Because Seagram’s 7 has iconic heritage but low traction with younger audiences, we created a visual language that blends nostalgic Americana with contemporary social language — helping the brand feel relevant in feeds without alienating existing fans. Project informed ongoing visual strategy and contributed to refreshed brand language on Instagram.
